Supporting the global community of work-at-home parents/people
Has your Facebook page inbox been spammed since the new timeline came into being? My guess is “yes.” Or maybe you’ve sent someone a message and are unsure if it was appropriate or not. Here’s a key pointer to help you figure out how to use Facebook Page messaging to network your business.
If you’ve ever advertised in mainstream media or thought about doing so, this post is for you! The other day, a colleague and I had a meeting with a potential client who is looking to get started with social media. We asked him how much he spent on advertising and I nearly fell off my chair when he told us! He said he was spending up to $15,000 per year on advertising with no discernible return on investment. $15,000!!!!!!
Facebook is introducing the Timeline to Business Pages as of March 30th. You can go ahead and preview your page now to get used to the new features. Here are some highlights:?? For a detailed overview view my Youtube video featuring the highlights here! http://youtu.be/vV_xJBHURxo.
Pinterest is definitely a great place to share and grow your business, particularly if you are a creative entrepreneur or if you sell other products and services that have visual appeal. However, if you jump in and share without an understanding about how Pinterest works, you will likely turn people off and, even worse, may play a role in killing the platform’s appeal.
Late last year Facebook CEO, Mark Zuckerberg said that “Facebook commerce will be the next thing to really blow up”.
Already, there are a few developers jumping in early to make the most of Facebook’s e-commerce potential, or F-commerce as it’s been coined. While some large retailers jumped in early only to abandon the sales platform soon after, smaller facebook-based businesses may still benefit from F-commerce as it eliminates a step in the selling process and is a tidier option than selling through a photo album.
Most people don’t believe it when I tell them that I started up my local business, Mumatopia, with no budget. We had just come out of a lean year. We’d lost thousands in the 2008 global financial collapse and we were deep in debt. So, what did I do? I started a new business! Inspired by entrepreneur Justin Herald, after hearing an interview with him on a local radio station, I decided to start by dipping into the grocery budget to pay for my business name registration. Once I had a client under my belt, I then used some of that money to order business cards and as my business grew I was able to invest more in my business. Here are ten tips for marketing your work at home business for free:
Why do so many work at home and creative businesses neglect to create a web presence outside of Facebook? If that’s you, then you are missing valuable opportunities to grow your following and your business and you may also fall over if Facebook pulls the rug out from under you. Here are 10 reasons why you should have both a website (that includes a blog or Etsy shop) and a Facebook Page.
Who wants to try out a fun new networking activity? It’s called “Get pinned!” Random shoutouts are nice, but pins last forever! They show up in SEO and they link back to your website! And here’s an added incentive to up your game when you post about your business on our page wall: Each month I’m doing up a work at home gallery on Pinterest to highlight my personal favourites from our sponsors and from those who post on our wall as well as useful resources and articles. So, if you want to get noticed, here’s a few tips:
There is a dizzying array of online selling and promotional tools for creative entrepreneurs but sometimes there can be such a thing as too much choice. There is a big temptation to spread yourself across every shopping platform and every social network but perhaps all that is needed is to identify and focus on those networks and platforms that bring in the most traffic to your blog or website and to make sure your website is optimized for your visitors. So how do you do that?
How do you feel about “featured” ads showing up in your newsfeed? As usual when Facebook announces something new, a lot of people get a little irate for a bit and then things settle down as everyone gets used to the latest “changes”. But sometimes I wonder what will be the tipping point for people to start going elsewhere for online social fun. And I guess the next question is, do we, as business people, want to be in our friends news streams with ads or do we want to leave well enough alone? I guess it’s something we all can assess in the next few months as Facebook rolls out it’s new ad plan.
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