Supporting the global community of work-at-home parents/people
There is a dizzying array of online selling and promotional tools for creative entrepreneurs but sometimes there can be such a thing as too much choice. There is a big temptation to spread yourself across every shopping platform and every social network but perhaps all that is needed is to identify and focus on those networks and platforms that bring in the most traffic to your blog or website and to make sure your website is optimized for your visitors. So how do you do that?
Hands up if you’ve ever been in a high school musical? Now hands up if you’ve gone to one as an audience member? Chances are, if you’ve been to high school, you’ve done one or both and so have your friends, your mum and dad, your grandma and your dog. Years ago when I was working at the Woodford Folk Festival, Director Bill Hauritz told me his secret to marketing success. He dubbed it the high school musical principle. Here’s how it works:
Welcome back to the daily dose and Happy New Year! Today I want to talk about writing policies. Before you start snoring and shouting “BORING”, I just want to say that policies don’t necessarily have to be bureaucratic mumbo jumbo. In my former life as a marketing consultant, I spent a lot of time writing policies.
Erin Dawson from Dawson Documents Virtual Assistant posted this terrific blog post on our page the other day and I thought it was important enough for everyone in our newsfeed to read so have asked her if she wanted to guest blog it here on Support a WAHP, to which she said “yes!” If you’ve noticed your page activity quieting down a bit lately, this may be why!
In the age of social media, customer feedback is instantaneous and if a client has a negative experience, they’ll spread the news faster than you can boot up your iMac. It is, therefore, imperitive that you establish processes to ensure you respond to requests, questions, problems, set-backs and stuff-ups appropriately and in a timely manner. Creating a responsive culture can enhance your reputation, profitability and, importantly, the longevity of your client relationships.
By now you would have noticed a few small changes on your Facebook Page but there are some changes you may not have noticed, that you need to be aware of.
On the Support a WAHP Facebook page, many businesses write posts in marketing speak but the problem is that even on Facebook promotional pages such as ours, relational, newsy posts are more likely to get noticed. The purpose of this post is to get you thinking differently about the way you write about your business both on and off Facebook.
In the past few months there has been a real trend towards trying to gain as many “likers” as possible under the premise that more likers=more prominence, credibility etc. In this article I’d like to talk about the idea of engagement as a networking tool. How can you network with other businesses so that genuine “likes” (and therefore leads) result?
Guest blogger and Support a WAHP Advisory Panel Member Amanda Lapthorne gives some tips on how to convert clicks into sales. Amanda is the owner of two terrific work-at-home businesses: iliv Cards and WAHM Websites.
A business colleague of mine recently expressed frustration that he had to rely on others to write blog posts and Facebook status updates for him as he wasn’t a confident writer. He felt he couldn’t blog or engage in social media effectively as a result. So, today I thought I’d share some tips on blogging when more »
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