Diving In Book Outline

Chapter Outline:

Chapter 1 

Finding the home based business opportunity that’s right for you

• Why start a home based business?
• What type of home based business is for you?
• How to spot a scam or anti-social internet business
• How to find legitimate work-at-home opportunities
• How to align yourself with other businesses

Chapter 2 

Relational business planning

• What is a ‘relational’ business plan?
• Establishing your corporate culture
• Breaking it down
• Deciding on a business structure
• Accounting software
• Planning for growth
• Planning for work around your family and lifestyle needs

Chapter 3 

Branding your business

• What’s your message?
• Choosing a name
• Creating a brand or corporate identity

Chapter 4 

Creating a responsive culture

• Why create a responsive culture?
• How to keep your great customers and clients coming back
• Planning for unforeseen events, catastrophes and service failures

Chapter 5 

Marketing and selling your products and services

• Marketing your business online
• Marketing your business in the real world
• Networking
• Publicity
• Selling your products and services

Chapter 6 

Key social media marketing concepts to get your head around

• Feeding original content
• Social media as a networking tool
• Increasing engagement
• Interpreting the data
• Leveraging your page for sales