What’s your social strategy? Do you have one? If you don’t you could be missing out on business. A lot of startup and small home based businesses make the mistake of focusing on tactics like advertising and promotions over developing a marketing strategy that marries their social media marketing with their offline marketing. Businesses put themselves out there and then wonder why nobody knows about them. It would be a tragedy if you gave up, simply because you didn’t know how to optimise social media for your business.